chore(db): Add migration files 051-055 for enhanced audits

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

database/migrations/051_social_media_enhanced.sql

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+-- Migration 051: Enhanced Social Media Audit
+-- Adds profile completeness, activity metrics, and historical tracking
+-- Date: 2026-02-06
+
+-- Profile completeness indicators
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS has_profile_photo BOOLEAN;
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS has_cover_photo BOOLEAN;
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS has_bio BOOLEAN;
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS profile_description TEXT;
+
+-- Activity metrics
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS posts_count_30d INTEGER;
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS posts_count_365d INTEGER;
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS last_post_date TIMESTAMP;
+
+-- Scoring & analytics
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS posting_frequency_score INTEGER; -- 0-10
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS engagement_rate NUMERIC(5,2); -- percent
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS content_types JSONB; -- {"photos": 12, "videos": 3, "text": 5}
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS profile_completeness_score INTEGER; -- 0-100
+
+-- Historical tracking
+ALTER TABLE company_social_media ADD COLUMN IF NOT EXISTS followers_history JSONB; -- [{"date": "2026-02-01", "count": 150}, ...]
+
+-- Permissions
+GRANT ALL ON TABLE company_social_media TO nordabiz_app;

database/migrations/052_gbp_audit_enhanced.sql

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+-- Migration 052: Enhanced GBP Audit with Reviews and Extended Attributes
+-- Date: 2026-02-06
+
+-- Review management
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS reviews_with_response INTEGER DEFAULT 0;
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS reviews_without_response INTEGER DEFAULT 0;
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS review_response_rate NUMERIC(5,2);
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS avg_review_response_days NUMERIC(5,1);
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS review_sentiment JSONB; -- {"positive": 15, "neutral": 3, "negative": 2}
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS reviews_30d INTEGER DEFAULT 0;
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS review_keywords JSONB; -- ["profesjonalny", "szybko", "polecam"]
+
+-- Content & activity
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS has_posts BOOLEAN;
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS posts_count_30d INTEGER;
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS has_products BOOLEAN;
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS has_qa BOOLEAN;
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS qa_count INTEGER;
+
+-- Enhanced attributes
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS attributes JSONB; -- {"payment": [...], "accessibility": [...], ...}
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS special_hours JSONB;
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS has_special_hours BOOLEAN;
+
+-- NAP consistency
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS nap_consistent BOOLEAN;
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS nap_issues JSONB; -- [{"field": "phone", "gbp": "...", "website": "..."}]
+
+-- Keywords
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS description_keywords JSONB;
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS keyword_density_score INTEGER; -- 0-100
+
+-- Photo analysis
+ALTER TABLE gbp_audits ADD COLUMN IF NOT EXISTS photo_categories JSONB; -- {"interior": 3, "exterior": 2, "team": 1, ...}
+
+-- NEW TABLE: Individual reviews tracking
+CREATE TABLE IF NOT EXISTS gbp_reviews (
+    id SERIAL PRIMARY KEY,
+    company_id INTEGER REFERENCES companies(id) ON DELETE CASCADE,
+    google_review_id VARCHAR(255),
+    author_name VARCHAR(255),
+    rating INTEGER NOT NULL CHECK (rating >= 1 AND rating <= 5),
+    text TEXT,
+    publish_time TIMESTAMP,
+    has_owner_response BOOLEAN DEFAULT FALSE,
+    owner_response_text TEXT,
+    owner_response_time TIMESTAMP,
+    sentiment VARCHAR(20), -- positive, neutral, negative
+    keywords JSONB,
+    created_at TIMESTAMP DEFAULT NOW(),
+    UNIQUE(company_id, google_review_id)
+);
+
+CREATE INDEX IF NOT EXISTS idx_gbp_reviews_company ON gbp_reviews(company_id);
+CREATE INDEX IF NOT EXISTS idx_gbp_reviews_publish ON gbp_reviews(publish_time);
+CREATE INDEX IF NOT EXISTS idx_gbp_reviews_sentiment ON gbp_reviews(sentiment);
+
+-- Permissions
+GRANT ALL ON TABLE gbp_audits TO nordabiz_app;
+GRANT ALL ON TABLE gbp_reviews TO nordabiz_app;
+GRANT USAGE, SELECT ON SEQUENCE gbp_reviews_id_seq TO nordabiz_app;

database/migrations/053_seo_audit_enhanced.sql

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+-- Migration 053: Enhanced SEO Audit with Local SEO and Citations
+-- Date: 2026-02-06
+
+-- Local SEO
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS local_seo_score INTEGER; -- 0-100
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS has_local_business_schema BOOLEAN;
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS local_business_schema_fields JSONB; -- {"name": true, "address": true, ...}
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS nap_on_website JSONB; -- {"name": "...", "address": "...", "phone": "..."}
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS has_google_maps_embed BOOLEAN;
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS has_local_keywords BOOLEAN;
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS local_keywords_found JSONB; -- ["hydraulik wejherowo", ...]
+
+-- Citations
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS citations_found JSONB; -- [{"directory": "panoramafirm.pl", "url": "...", "status": "found"}]
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS citations_count INTEGER DEFAULT 0;
+
+-- Content freshness
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS content_freshness_score INTEGER; -- 0-100
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS last_content_update TIMESTAMP;
+
+-- Score history
+ALTER TABLE company_website_analysis ADD COLUMN IF NOT EXISTS score_history JSONB; -- [{"date": "2026-02-01", "score": 72}, ...]
+
+-- NEW TABLE: Company citations in local directories
+CREATE TABLE IF NOT EXISTS company_citations (
+    id SERIAL PRIMARY KEY,
+    company_id INTEGER REFERENCES companies(id) ON DELETE CASCADE,
+    directory_name VARCHAR(100) NOT NULL,
+    directory_url VARCHAR(500),
+    listing_url VARCHAR(500),
+    status VARCHAR(20) DEFAULT 'unknown', -- found, not_found, incorrect
+    nap_accurate BOOLEAN,
+    details JSONB, -- extra info from the listing
+    checked_at TIMESTAMP DEFAULT NOW(),
+    created_at TIMESTAMP DEFAULT NOW(),
+    UNIQUE(company_id, directory_name)
+);
+
+CREATE INDEX IF NOT EXISTS idx_company_citations_company ON company_citations(company_id);
+CREATE INDEX IF NOT EXISTS idx_company_citations_status ON company_citations(status);
+
+-- Permissions
+GRANT ALL ON TABLE company_website_analysis TO nordabiz_app;
+GRANT ALL ON TABLE company_citations TO nordabiz_app;
+GRANT USAGE, SELECT ON SEQUENCE company_citations_id_seq TO nordabiz_app;

database/migrations/054_competitor_monitoring.sql

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+-- Migration 054: Competitor Monitoring
+-- Tracks competitors and periodic snapshots for change detection
+-- Date: 2026-02-06
+
+CREATE TABLE IF NOT EXISTS company_competitors (
+    id SERIAL PRIMARY KEY,
+    company_id INTEGER REFERENCES companies(id) ON DELETE CASCADE,
+    competitor_place_id VARCHAR(255) NOT NULL,
+    competitor_name VARCHAR(255),
+    competitor_address VARCHAR(500),
+    competitor_rating NUMERIC(2,1),
+    competitor_review_count INTEGER,
+    competitor_category VARCHAR(255),
+    competitor_website VARCHAR(500),
+    added_by VARCHAR(20) DEFAULT 'auto', -- auto, manual
+    is_active BOOLEAN DEFAULT TRUE,
+    created_at TIMESTAMP DEFAULT NOW(),
+    updated_at TIMESTAMP DEFAULT NOW(),
+    UNIQUE(company_id, competitor_place_id)
+);
+
+CREATE TABLE IF NOT EXISTS competitor_snapshots (
+    id SERIAL PRIMARY KEY,
+    competitor_id INTEGER REFERENCES company_competitors(id) ON DELETE CASCADE,
+    snapshot_date DATE NOT NULL,
+    rating NUMERIC(2,1),
+    review_count INTEGER,
+    photo_count INTEGER,
+    posts_count INTEGER,
+    has_website BOOLEAN,
+    has_description BOOLEAN,
+    data JSONB, -- full snapshot data
+    changes JSONB, -- delta vs previous snapshot
+    created_at TIMESTAMP DEFAULT NOW(),
+    UNIQUE(competitor_id, snapshot_date)
+);
+
+CREATE INDEX IF NOT EXISTS idx_competitors_company ON company_competitors(company_id);
+CREATE INDEX IF NOT EXISTS idx_competitors_active ON company_competitors(is_active);
+CREATE INDEX IF NOT EXISTS idx_snapshots_competitor ON competitor_snapshots(competitor_id);
+CREATE INDEX IF NOT EXISTS idx_snapshots_date ON competitor_snapshots(snapshot_date);
+
+-- Permissions
+GRANT ALL ON TABLE company_competitors TO nordabiz_app;
+GRANT ALL ON TABLE competitor_snapshots TO nordabiz_app;
+GRANT USAGE, SELECT ON SEQUENCE company_competitors_id_seq TO nordabiz_app;
+GRANT USAGE, SELECT ON SEQUENCE competitor_snapshots_id_seq TO nordabiz_app;

database/migrations/055_unified_reports.sql

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+-- Migration 055: Unified Audit Reports
+-- Combines Social Media, GBP, and SEO audits into single reports
+-- Date: 2026-02-06
+
+CREATE TABLE IF NOT EXISTS audit_reports (
+    id SERIAL PRIMARY KEY,
+    company_id INTEGER REFERENCES companies(id) ON DELETE CASCADE,
+    report_type VARCHAR(20) DEFAULT 'full', -- full, social, gbp, seo
+    period_start DATE,
+    period_end DATE,
+
+    -- Overall scores
+    overall_score INTEGER, -- 0-100 composite
+    social_score INTEGER, -- 0-100
+    gbp_score INTEGER, -- 0-100
+    seo_score INTEGER, -- 0-100
+
+    -- Report sections
+    sections JSONB, -- {"social": true, "gbp": true, "seo": true, "competitors": true}
+
+    -- Pre-rendered report data
+    data JSONB, -- Full report payload
+
+    -- Metadata
+    custom_message TEXT,
+    generated_by VARCHAR(50) DEFAULT 'system', -- system, admin, api
+    generated_at TIMESTAMP DEFAULT NOW(),
+    status VARCHAR(20) DEFAULT 'draft', -- draft, published
+
+    created_at TIMESTAMP DEFAULT NOW()
+);
+
+CREATE INDEX IF NOT EXISTS idx_audit_reports_company ON audit_reports(company_id);
+CREATE INDEX IF NOT EXISTS idx_audit_reports_status ON audit_reports(status);
+CREATE INDEX IF NOT EXISTS idx_audit_reports_date ON audit_reports(generated_at);
+
+-- Permissions
+GRANT ALL ON TABLE audit_reports TO nordabiz_app;
+GRANT USAGE, SELECT ON SEQUENCE audit_reports_id_seq TO nordabiz_app;